Artnia: Inside the Official Square Enix StoreNovember 29, 2016
Artnia, the official Square Enix store, is a must-visit Tokyo destination for fans of Dragon Quest, Star Ocean, and Final Fantasy. A short trek from the nearby Higashi-Shinjuku rail station, the combination café/bar, retail space, and museum is nestled amidst the neighboring skyscrapers in the vibrant Shinjuku district (not far from Square Enixs corporate headquarters).
Artnias external design is immediately striking. Its dome-shape architecture (which is reminiscent of a Dragon Quest slime monster) presents a captivating tease of what awaits inside. As visitors enter theyre treated to a posh restaurant and bar area specializing in video game-themed offerings. The Brunch Menu (11:00 to 17:00) includes standard fare like coffee drinks and sandwiches, as well as pancakes, frozen desserts, and other sweet confections. In the evenings (after 17:00), guests can opt for a variety of unique libations with game-inspired names like the Ifrit, Mephilia, Shiva and Hi-Potion.
Beyond the food and drinks, theres plenty for visiting collectors to see (and potentially buy). Adjacent to the café/bar is the so-called, Fancy Area thats filled with video games, plush toys, key chains, miniature figures, mugs, ornaments, and assorted souvenirs inspired by Dragon Quest, Star Ocean, and the breadth of the Final Fantasy series.
Artnias rearmost space is dedicated to its Luxury Area. Aptly named, the room features black granite and glass construction with a flowing fountain at its center. However, the true highlight is the collection of higher-end merchandise beautifully displayed throughout the chamber. In addition to game-inspired jewelry and apparel to view and purchase, the gallery includes a host of Square Enix Play Arts Kai Figures. On our visit the line-up included DC Comics and Marvel Universe Variant figures (Timeless Sparta and Steampunk Batman; Captain America; Thor, , Venom, and more), as well as a variety of others based on iconic game franchises like Monster Hunter, , Rise of the Tomb Raider, and Halo 5: Guardians.
A worthy successor to Square Enixs original store, Artnia joins Hot Toys , , and as cant-miss destinations for collectors in Tokyo. For additional store information and detailed directions visit the official page here.